China Southern Planning Aggressive 2006 E-Commerce Strategy;
China’s Largest Airline Looking At New Distribution Channels

GUANGZHOU, China – March 2, 2006 - China Southern Airlines, (NYSE: ZNH, HKSE: 1055, SHA 600029) - www.csair.com/en - with the largest and most technically advanced aircraft fleet in The People's Republic of China – the first airline in China to sell an airline e-ticket – is planning an even more aggressive Internet strategy to sell its passenger services through new channels.

At the recent Travel Distribution Summit Asia 2006 in Singapore, Mr. Jerry Hu, General Manager, E-commerce, China Southern Airlines said that the focus of the airline is to plan, develop and operate a multi-channel platform exclusively for China Southern Airlines to maintain and strengthen it’s leading position in the Chinese aviation industry.

“A sales network with 5,600 agencies has been formed and we have Sky Pearl Club service counters at 90 airports around the country,” said Mr. Hu.

He said that China Southern, ”is focused on the domestic (Chinese) market, China Southern is also very strong on running its domestic network which feeds into and supports our international routes as well.”

Mr. Hu added that China Southern plans to, “improve its in-house E-ticketing system
and cooperate with more online travel agencies and meta-search companies. I do believe the deep search engine is a good chance for us to bypass agency to serve our consumer directly.

When reflecting on the challenges in 2006, Mr. Hu said, “IATA has requested that its member airlines be 100% Internet ticketing by the end of 2007 and in 2005 we reached 15 percent - so we still have a big challenge for us.”

The largest airline in The People’s Republic of China for the past 27 years, China
Southern Airlines - www.csair.com/en - connects more than 80 cities around the globe. Major business and vacation destinations served in China include: Beijing, Chengdu, Guangzhou, Guilin, Hong Kong, Kunming, Shanghai, Shenzhen and Wuhan and as well as international service, including: Amsterdam, Bangkok, Fukuoka, Hanoi, Ho Chi Minh City, Islamabad, Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Moscow, Osaka, Paris, Penang, Phnom Penh, Seoul, Singapore, Sydney and Tokyo.

For China Southern Airlines reservations and information, please contact your local travel agent.

For Immediate Release: Contact: Mr. Jeff Ruffolo
Senior Advisor
International Public Relations
Office 1-714-532-2054
E-Mail: RuffoloPR@aol.com