Interncontinental
Hotel Group Joins China Southern FFP;
Joint Programs To Boost Reward Earning Opportunities
SINGAPORE - July 29, 2004 - China Southern Airlines (NYSE: ZNH) (HKSE:
1055) - www.csair.com/en - the largest airline in The People¡¯s Republic
of China is pleased to announce that
InterContinental Hotels Group and China Southern Airlines have created
a bold new partnership which will allow members of their respective
frequent travel programs - Priority Club? Rewards and The Sky Pearl
Club - to earn and redeem airline miles or reward points when flying
with over 40 airline partners or staying at any of the 3,500 InterContinental,
Crowne Plaza, Holiday Inn, Express by Holiday Inn, Staybridge Suites
and Candlewood Suites hotels worldwide. For every qualified stay, Sky
Pearl Club members, as Priority Club members, may earn 800 kilometers
Sky Pearl Club mileage awards.
Commenting on the new partnership, Mr. Li Kun, Vice President, China
Southern Airlines said, ¡°We are delighted to team up with the InterContinental
Hotels Group because of its extensive properties worldwide as well as
its reputation of service excellence. We look forward to sharing mutual
program benefits and leveraging product strengths through this partnership
to bring greater value and enhanced travel experiences to both of our
members.¡±
InterContinental Hotels Group currently manages more than 40 hotels
in Greater China in key major Chinese metropolitian markets, including:
Beijing, Guangzhou, Hangzhou, Hong Kong, Shanghai, Shenzhen, Shenyang,
Wuhan and Zhengzhou, which is part of a portfolio of more than 150 hotels
in Asia Pacific.
¡°The addition of China Southern Airlines further extends Priority Club
Rewards¡¯ global reach, demonstrating our strategy to continue to build
local relationships which is key to our growth in China. This alliance
marks the synergy between two well-reputed brands bringing added value
to our frequent travellers and giving greater benefits to our loyal
members in Priority Club Rewards,¡± said Mr A. Patrick Imbardelli, Managing
Director, InterContinental Hotels Group, Asia Pacific.
The world's first and most global hotel loyalty program available in
nearly 100 countries, Priority Club Rewards is also one of the fastest
growing with a worldwide membership base of close to 20 Million. The
award-winning program recently topped the 2004 Freddie Awards, the most
prestigious consumer-generated awards in the travel industry, with wins
in 14 out of 16 award categories including Best Bonus Promotion and
Best Newsletter.
The largest airline in The People¡¯s Republic of China for the past
25 years, China Southern Airlines - www.csair.com/en - connects more
than 80 cities around the globe. Major business and vacation destinations
served in China include: Beijing, Chengdu, Guangzhou, Guilin, Hong Kong,
Kunming, Shanghai, Shenzhen and Wuhan and as well as international service,
including: Amsterdam, Bangkok, Fukuoka, Hanoi, Ho Chi Minh City, Islamabad,
Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Moscow, Osaka,
Penang, Phnom Penh, Seoul, Singapore, Sydney and Tokyo.
For China Southern Airlines reservations and information, please contact
your local travel agent.
For Immediate Release: Contact: Mr. Jeff Ruffolo
Senior Advisor
International Public Relations
Office 1-714-532-2054
E-Mail: RuffoloPR@aol.com
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